Jennifer WhittierVP of CRM, SurePoint |
Adaptation to the ever-changing environment will be the theme of 2022. Law firms will continue to evaluate technology purchases based on ease of use and adoption. As lawyers become more actively involved in selecting new applications, they will look to select CRM solutions that can solve multiple business needs in one product. After long absences from the office, along with an increase in working from home permanently for many lawyers – CRM must provide up-to-date comprehensive information about clients.
We can expect to see users requesting greater access to data that enhances the complete picture of a client relationship. CRM data will become an important part of decision making by lawyers as they manage their practice each day.
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